Dana Zilberstein
Co-Founder and CEO, Fine Rituals
Dana Zilberstein is the Co-Founder and CEO of Fine Rituals, the importer that brings the world's most exclusive luxury beauty and wellness brands into Israel without diluting their prestige.
She leads partnership strategy and market entry across Israel, Asia and the Middle East, and she owns the full path a brand travels, from regulatory approval to its place on the shelf.
What she does
Dana's work sits where regulation meets prestige. Under her, Fine Rituals handles Ministry of Health registration and toxicological review in house, manages international shipping and customs end to end, and places brands through curated, scarcity led distribution in boutiques, premium clinics and luxury spas rather than mass retail.
She has brought more than 20 international brands into the Israeli market. The principle behind every one of them is the same: protect the brand first, chase volume never.
Why founders work with her
The world's best beauty and wellness brands used to face two bad options in Israel: stay out of a market that looked too small to bother with, or enter through volume distributors who flatten a brand into another product on a shelf. Dana built Fine Rituals as a third door, one that keeps a brand's prestige intact while clearing the regulatory and logistics work that stops most brands at the border.
Areas of expertise
- Luxury beauty and wellness distribution
- Market entry across Israel, Asia and the Middle East
- Israeli regulatory and Ministry of Health registration
- Toxicological review and product compliance
- International logistics, shipping and customs
- Prestige, scarcity led retail placement